Article Summary: THE ZOOM EFFECT is real. When consumers stare back at themselves for hours on end, it’s easy to find something to focus in on. Teeth being one of them. More specifically, their alignment.

That is driving a boom in the teeth-straightening market — from direct- to-consumer at-home make-your-own- mold iterations to new versions of lingual braces, and innovative ways to accelerate Invisalign.

“We have seen a boom in all cosmetic dentistry, especially teeth straightening,” said cosmetic dentist Dr. Brian Kantor of Lowenberg, Lituchy & Kantor. “This is for a few reasons, everyone is on Zoom looking at their teeth and people are upset that they have crooked or dark teeth.”

The numbers bear out the anecdotal evidence: the World Health Organization reports malocclusion, or crooked teeth, is the third most prevalent dental disease after cavities and periodontal disease globally. According to Fortune Business Insights, U.S. Clear Aligners market size is said to reach $4.55 billion by 2028.

Ready to reclaim your mouth?

Find an InBrace provider near you and start your journey to wow now.

Let's Go
Become a provider

Step 1 of 3

33%
Price Estimator Tool
Let’s do the math.

It seems impossible to put a price on finally feeling yourself, but this cost estimator will at least give you an idea of how much InBrace might cost. Remember to check with your dental insurance provider about coverage and your orthodontist about any possible payment plans.