Article Summary: InBrace—the orthodontic company behind the novel Smartwire category of behind-the-teeth, teeth straightening—recently announced the closing of an oversubscribed $102 million Series D financing by funds affiliated with new investor groups co-led by Farallon Capital Management, L.L.C., and Marshall Wace. Additional new investors included funds and accounts managed by BlackRock, Endeavour Vision, MVM Partners, RTW Investments, LP, and Soleus Capital as well as funds affiliated with existing investors Vivo Capital, Novo Ventures, and venBio.
InBrace is one of the fastest-growing companies in the $40 billion orthodontics market, the company claims.
“The Series D funding further validates the ability of InBrace to attract new consumers who previously opted out of orthodontic treatment because they didn’t have an option that fit their lifestyle,” said John Pham, DDS, MS, chief executive officer, and co-founder, InBrace. “As a company founded by orthodontists, we developed InBrace to help orthodontists elevate the teeth straightening experience. InBrace taps into the recent Zoom culture that has caused a surge of interest among consumers who want to improve their smiles with a more predictable and less disruptive process to their daily lives. InBrace is offering an entirely new option for orthodontists to meet the needs of the 178 million consumers who could benefit from orthodontic treatment but who are currently not walking into their practices.”
The company intends to use proceeds of the Series D financing to accelerate growth by expanding its sales force, launching new marketing initiatives, and driving further support and integration with new and existing orthodontic providers across the country.